The Santa Maria Valley Strawberry Festival is a celebration of our county’s number one commodity. Attendees can expect the traditional favorites including carnival rides, strawberry tasting, and the children’s coloring contest. The festival is a reflection of our community. We will be showcasing all businesses, big and small, to share their goods and services with an audience of tens of thousands of shoppers. The Center Stage is their opportunity to shine like a star. Performances are scheduled from noon until 10 PM daily.